Direxion is a U.S.-based ETF issuer specializing in leveraged and inverse strategies. Heejung helps spearhead the distribution of Direxion ETFs across the APAC region from the company's Hong Kong office, where he develops and manages relationships with a wide range of industry stakeholders, including retail brokers, trading platforms, private banks, wealth managers, institutional investors, and financial media. He has over 13 years of expertise in the global exchange traded product marketplace. Prior to joining Direxion, Heejung was a senior institutional trader at Flow Traders in Singapore and Hong Kong, where he traded globally listed ETFs over the counter (OTC) with institutional counterparties across the Asia-Pacific region. He also held ETP sales roles at Deutsche Bank and Deutsche Asset Management in New York and London, primarily distributing Xtrackers ETPs. Heejung holds a bachelor’s degree in Financial Economics from Columbia University in the City of New York, where he graduated magna cum laude.
With over a decade of professional experience, Will specializes in financial services and fintech innovation. At Alpaca, he works to empower businesses across Oceania and Asia by integrating cutting-edge investing and capital markets infrastructure. Guided by a mission to open financial services, he brings a collaborative approach, diverse perspectives, and a commitment to enabling seamless, user-friendly solutions that align with our clients’ goals.
Julien has been providing B2B solutions to global institutions for 25 years. In charge of TC business development since 2000, he opened the London, New York and Hong Kong branches to further expand the firm’s global network. Julien holds a degree in Management from Rutgers University and speaks 4 languages fluently.
